FOUNDATIONAL

Actionable insights, inspiration, and expert advice to thrive in a competitive landscape.

Georgia Benjou Georgia Benjou

November News Roundup

Artisan crafts in Colombia, medieval armor redefined as jewelry, Salvador Dali’s home on the Costa Brava, and more November news worth the read.

Read More
Branding Georgia Benjou Branding Georgia Benjou

Looking to 2024

Many fashion brands were struggling in 2023, and the year is ending in global political and economic uncertainty leaving everyone wondering what 2024 will have in store for us.

Read More
Georgia Benjou Georgia Benjou

October News Roundup

Phoebe Philo’s first collection, why the quality of high-end knitwear is terrible, Manolo Blahnik’s new archive project, generative AI, and more October news worth the read.

Read More
Georgia Benjou Georgia Benjou

Spring 2024 Trend Recap

Spring 2024 trends ranged from a continuation of the stealth wealth and transparency trends to new ideas in layering, while also featuring a less upbeat and more restrained vibe.

Read More
Georgia Benjou Georgia Benjou

September News Roundup

Missed reading engaging fashion and design stories this past month? Here is a roundup of the most interesting articles I read this past month:

Read More
Georgia Benjou Georgia Benjou

Fashion Sells Hit Singles

Narrative collections are a thing of the past, as fashion designers focus on single looks. The iTune-ization of fashion is officially underway.

Read More
Guest Post Jacqui Argyres Guest Post Jacqui Argyres

Sinead O'Connor

O'Connor's outspokenness and actions highlighted her activism, while simultaneously bringing attention to the significant barriers women encounter in expressing their viewpoints freely.

Read More
Branding Georgia Benjou Branding Georgia Benjou

Brand Collaborations

So, the concept of brands collaborating is nothing new. That said, when I work with clients and the topic of a brand collaboration comes up, I tend to notice three main issues.

Read More
Media Georgia Benjou Media Georgia Benjou

Martha Stewart & Agism

Unless you are living completely off the grid, you know that 81-year-old Martha Stewart was one of four cover models on the Sports Illustrated swimsuit issue.

Read More