We're reshaping the way fashion and beauty visionaries and entrepreneurs define their brands.

Brand strategist Jacqui Argyres and brand consultant Georgia Alexia Benjou create unforgettable brand experiences by challenging conventional approaches to branding. Our brand strategy consulting places a premium on authenticity through emotional and impactful storytelling and tailor-made solutions.

CLIENTS & CASE STUDIES

  • Apposé

    We guided founder Shelley Narsete through our comprehensive Brand Intensive to provide her with a framework for launching her new handbag label, Apposé. Our in-depth research and analysis clarified the brand’s target audience, and also provided detailed insights into the competitive landscape and broader industry trends, setting a clear path for Apposé’s market entry.

  • Lotus Flower Om

    Somatic skincare company Lotus Flower Om enlisted our services for a rebranding project to elevate their brand. We did that by developing brand positioning, executing research and development for brand and audience archetypal mix, and defining and developing brand messaging.

  • Victoria Smyrniotis, Photographer

    Lifestyle photographer and artist Victoria Smyrniotis was in need of fresh brand insight, so we did a deep dive with a brand audit. We delivered preliminary research and strategic insights, including the competitive landscape, differentiation strategies, and market opportunities.

  • X-lumina

    With current client XLumina, we are working outside of our fashion and beauty comfort zone to develop a total brand strategy for a tech company that creates iOS applications. We are also guiding XLumina on brand visuals and marketing strategies

  • Case Study: Future Skin

    In this case study, we created the full brand strategy and development guide for a futuristic beauty brand. Our work includes developing the brand positioning and messaging, as well as visual elements including logo and color palette.

TESTIMONIALS

Symphony Lyricist, Lotus Flower Om

“Georgia and Jacqui’s expertise and attention to detail were evident in every aspect of their process. The clarity and precision they brought to my messaging and positioning have been instrumental in enhancing communication with professionals and developing a strategy that has not only elevated our brand awareness among existing customers but also successfully targeted new ones. Working with Georgia and Jacqui was an absolute pleasure, and I eagerly anticipate the opportunity to collaborate with them again in the future.”

Victoria Smyrniotis

"Jacqui and Georgia were great at honing in on the core messaging of my studio. Their brand intensive presentation solidified key components of my style, building a cohesive narrative that I implemented throughout my brand identity. I would definitely work with them again."

ABOUT US

Our mission and purpose.

We recognize that great branding transcends a mere logo or excellent product. It's about curating emotional experiences that forge a profound connection between your brand and your audience. Our passion lies in discovering your brand's distinctive voice and vision, and breaking through meaningless industry jargon and corporate BS.

Our approach.

Our distinctive approach offers more than just a service – it provides a personalized journey through the intricate steps of the branding process. We disrupt the norm with a unique methodology, ensuring your brand stands out with substance. Beyond bespoke branding, what truly sets us apart is our unparalleled network of relationships. We're not just consultants; we're partners invested in your professional journey.

Who we are.

Drawing on our backgrounds in fashion, beauty, textiles, and architecture, we bring a wealth of expertise to the table. With a profound understanding of branding, product development, public relations, and media within design-focused industries, we stand as seasoned contributors to some of the world's premier brands.

What makes us different.

In a marketplace where hollow brands go viral overnight only to burn out quickly, we stand for longevity and relevance. We don't chase fleeting trends; we craft enduring narratives. We work closely with you to develop an experience that showcases your company's unique proposition and lasting value. We provide your audience with a compelling reason to choose your brand, ensuring it stands the test of time.

Ready for a change?

Want to break free from cookie cutter companies and redefine your brand with authenticity, longevity, and substance?

Then let’s talk.

Email us to book a free 30-minute brand strategy consultation.