Essential Press Materials Part II

As a designer, boutique owner or PR professional in fashion, you know how important great visuals are to your work. The importance of imagery in fashion - or any other visually-driven discipline, like interior design - is usually focused on selling and social media. However, lookbooks and media kits are crucial for driving media exposure. In this segment of the course, I’ve included my top tips on how to create these tools and how to use them. In addition, I also talk about press books - a tool I rarely see these days, but one that is essential for archiving your press coverage and even using as a selling tool. Get ready to find out more about all of these elements, which I discuss in this next segment. g-xo