Essential Press Materials Part I

In this first course segment, we will review the three types of biographies I think every business should have, as well as how to write your brand profile. You may be tempted to skip something here or feel you have developed enough of an elevator pitch to get you by; however, the last thing you want is to waste an interview opportunity and not have a biography or brand profile fully prepared and branded when an editor or journalist asks for materials. And you definitely don’t want to take time out to write these materials when you actually need them - you’ll end up forgetting something because you’ll be rushing to get things done. So write and layout all of these materials now, and get really clear on what you and your brand are bringing to the industry and market. g-xo